Thursday, 6 September 2012



 This is an advertisement that brings out awareness for the people who think the handicapped is strange. Which can see the picture for the left is the origin advertisement for Wonderbra with the same tag line "Look me in the eyes ... I said the eyes". And the right one which is the redesigned handicapped advertisement. She uses a very fine looking lady and just wearing a bra, usually we will stop our view on the chest or the fine looking face. But we focus on the missing lower part of left hand.  Although using the same tagline but come out with a different message and strong impact. The artist without using any principle design or color to make our views to focus on her left hand but our view automatically keep focusing to it. The reason is our mentality, human always keep looking and think she is strange when she is different from us. The artist uses this mentality in this art piece with the tag line, that why it comes out a very powerful impact and conveys the message clearly. The message the artist wanted to conveys is – don’t alienated and exclude the handicapped people from the society or working field. The artist voices out the problem handicapped people facing now. They can do well as we are; even the people in wheelchairs can speak fluently then you and me. So put your view on their ability but not their disability.
Here I inspired by how the artist take other design and idea put into her own concept and idea although is same but create a strong impact and contrast to that art piece. What she sees is different from other people. We are different and our point of view is different too. “Don’t put your own view on the handicapped people “. I think this is she wanted to conveys out.

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